In 1993 Michael J. Worth edited Educational Fund Raising, which was widely hailed as a much-needed practical guide to development in higher education institutions. Fast-forward thirteen years into the future, and the world has changed; powerful forces of market dominance, demographics, globalization and technology have left an indelible mark on the advancement profession. The publication of New Strategies For Educational Fund Raising is especially timely, since few books address these recent changes in higher education development. In this sense, New Strategies is less a sequel to the original than a full volume in its own right.

At 418 pages, New Strategies is not a quick read, but it's not your typical textbook, either. The practicality of its content and the expertise of its writers make it an essential resource for novices, and also useful as a reference for more seasoned professionals. Mr. Worth, who wrote the first three chapters and again serves as New Strategies editor, is Professor of Nonprofit Management at George Washington University, Washington, D.C., and prior to this position, served from 1983 to 2001 as Vice President for Development and Academic Affairs at the same university. The 32 other contributors are all distinguished practitioners working in the field of educational development at colleges and universities across the country. Readers will benefit from these multiple perspectives on a wide range of topics — from "Women as Philanthropists" to "Development Information Systems" to "Campaigning in the New Century."

New Strategies easy to navigate. The book consists of ten parts. Each part represents a broader area in educational development, and the chapters focus on specific concepts, practices or skills related to that broader area. For example, "Part III: Raising Funds from Individuals" contains four chapters respectively titled "The Annual Giving Program," "Major Gift Programs," "Principal Gifts," and "Planned Giving." Chapters are divided into sections with headings in bold type; conclusions recap the main points at the end of each chapter. The language is refreshingly straightforward. Development-related terminology that may be unfamiliar to some readers is clearly defined —— for example, "CDO" (chief development officer) and "tangible personal property" (physical assets other than real property and financial instruments, such as art, books, vehicles, etc"). Charts and graphics are used selectively in this book, and these illustrations serve to clarify processes, such as how individuals connected to an organization rise through the 'Fund Raising Pyramid', and the amount of time for preparation compared to amount of time for solicitation when securing a major gift.

While New Strategies focuses specifically on advancement in higher education institutions, it also presents a good general overview of development, from the historical view to the current state of the profession, recognizing that it is both an art and a science. It is important to note that even in the midst of sweeping change, there are things that still ring true about educational development-and philanthropy in general. As Michael J. Worth reminds us, "People still are altruistic and most want to do the right thing. People still give money to people and to causes in which they believe. Success in fundraising is still built on trust, earned in sustained relationships over the long term."

For citations to additional items on this topic, refer to the Literature of the Nonprofit Sector Online, using the subject headings "Fundraising-higher education," or "Fundraising-handbooks, manuals, etc."