The Nonprofit Handbook: Fund Raising
The Nonprofit Handbook: Fund Raising, is an invaluable resource providing a complete overview of the entire development function, from strategic planning to hands-on practical guidance for various kinds of fundraising. Encyclopedic in its coverage and over 1150 pages in length, this is not a book to cuddle with on a rainy day. Rather, this handbook is a one-volume reference source: a single-volume library for the fundraising professional.
The Handbook is composed of contributions by sixty-two leading fundraising professionals and edited by James M. Greenfield, a veteran fundraising professional with thirty-eight years of experience as a development officer. This edition, sponsored by the National Society of Fundraising Executives, should continue to be a classic in the development field. Greenfield has done a wonderful job, not only of pinpointing the information fundraisers need to know, but also extracting well-thought out articles from his contributors.
Written in an extended outline narrative form, the writing can be a bit dry. However, the extensive samples, charts, checklists, and timelines provide supplemental information that illustrates and enlivens the text. Each section is followed by a suggested reading list and other recommended resources.
This volume is almost 50 percent larger than the second edition. Two new sections have been added to this edition. "Ethics and Governance" reviews leadership issues, development of ethical standards for fundraising professionals, and governmental policies. "Support Ingredients" add chapters on hiring fundraising consultants, donor recognition, and technology applications. The Internet takes a far larger role in this edition as well.
Any well-equipped development department will want to have this volume available to the staff.
