Mission:
Through ConAgra Foods' Feeding Children Better Foundation, ConAgra Foods Inc. works to make a deep and lasting impact on the issue of child hunger.

Purpose of Site:
The Web site explains the mission of ConAgra's foundation and reviews the programs it has developed to address child hunger. It also provides statistics about child hunger and links to reports on public policy research in the field. Visitors to the site can also access information on volunteering and starting a food drive to get involved with the cause.

Background:
One of the organization's goals is to provide kids with a safe and nurturing environment that feeds the whole child. To that end, the Feeding Children Better Foundation has opened 100 new Kids Cafes, which are safe places where children can get nutritious meals and help with their homework. In order to better streamline the collection and distribution of donated food, the foundation has funded computerization and transportation programs for the America's Second Harvest network of food banks. The foundation also has a hand in a national public awareness campaign to educate the public on the hidden nature of child hunger.

Home Page:
The Feeding Children Better Foundation home page is designed to look like a refrigerator with several notices posted on it. Moving the mouse over those notices brings up pop-up bubbles with statistics on child hunger. A banner across the middle of the page simply states the motto from the organization's ad campaign — Hunger: A Choice No One Should Have to Make. The bottom half of the online fridge includes links to the organization's mission and programs, how to get involved, news items, and more.

Outstanding Feature:
To draw attention to the problem of child hunger, the foundation has joined America's Second Harvest and the Ad Council in a national public service campaign. The campaign's announcements are aimed at raising awareness of child hunger and motivating Americans to do something to address the problem in their communities. The public service announcements, which include video spots and print ads, are available for online viewing.

Honorable Mention:
The site offers a page of tips on how to get involved with child hunger, spread the word about the problem, and work to solve it at local food banks and programs. Web users can send electronic postcards with information from the public awareness campaign and use the site's information to write a letter to the editor.