Mission: To build awareness of and create action against forced labor, human trafficking, and modern-day slavery.

Background: Launched on September 22, 2011 — the 149th anniversary of the Emancipation Proclamation — Slavery Footprint is a collaboration between anti-slavery nonprofit Made in a Free World and the U.S. State Department's Office to Monitor and Combat Trafficking in Persons and is the brainchild of Justin Dillon, a musician who got involved in the anti-slavery movement through his work hosting benefit concerts. After Dillon made an anti-trafficking documentary titled CALL + RESPONSE, he was approached by the State Department for help in developing a narrative that enables individuals to understand how they are connected to modern-day slavery and forced labor. The Slavery Footprint website was born out of that conversation and is focused on a single question: How many slaves work for you? 

Outstanding Web Features: The site's online survey is a clever awareness-building tool that uses basic demographic information and a handful of easy-to-answer questions to walk visitors through the various ways their consumer lifestyle and possessions (housing, diet and food consumption, pharmaceutical use, jewelry and electronic gadgets, clothing, etc.) are supported by modern-day slavery. Using data from the Department of Labor, Department of State, Transparency International, and Freedom House, an algorithm calculates how many slaves and forced laborers are engaged in supporting that visitor's consumption based on his or her responses to the survey questions. (The answer can range from 25 to 150 and up.) Visitors who complete the survey are encouraged to learn more about their slavery footprint (through the organization's email list) and/or invite (via pre-formatted letter) various Fortune 500 companies (Gillette, IBM, GE, Zara, Target, Gap, Adidas, Nintendo, SONY, etc.) to rid their supply chains of slave labor and become "citizens" of a Made in a Free World. (The site also offers a short list of companies identified as Made in a Free World companies.) Visitors can also use social media to invite others to calculate their slavery footprint; stay up-to-date on anti-trafficking and -slavery developments through the organization's blog; download the Slavery Footprint mobile app; and/or donate to the anti-slavery/trafficking cause.