Mission:
 To help people quit smoking.

Background:
 Launched in 2008 with support from the now defunct public-private National Alliance for Tobacco Cessation, the EX plan is a project of the American Legacy Foundation, a D.C.-based nonprofit organization that develops programs to address the health effects of tobacco use. The cessation program is based on personal experiences from ex-smokers and the latest scientific research from Mayo Clinic experts.

Outstanding Web Features:
 The Ex Plan's quit-smoking program includes three main steps: How to Quit Smoking, Quit Smoking, and Staying Quit. Registered users can set up a personalized "My Quit Plan," track their progress, engage with others in the EX Community, and download a mobile app to update their personalized cigarette tracker and access tips for dealing with an urge to smoke as it happens. The EX Plan Web site, which is available in Spanish, also includes a list of related sources, downloadable resources for program participants, and tools for those interested in helping others quit smoking, including electronic cards.