Mission:

To inspire millions of people to learn how simple technology can be a force for good and giving.

Background:
The Case Foundation has partnered with Network for Good, GlobalGiving, and Parade magazine to sponsor America's Giving Challenge, and with Facebook, the social networking site, to sponsor the Causes Giving Challenge, which can be accessed through Facebook's Causes application. The goal of the campaigns is to help people connect with and recruit friends to become involved with charitable causes. The participants who attract the most unique donors to their causes will receive up to $50,000 for the causes they support. But time is running out: America's Giving Challenge ends on January 31, and the Causes Giving Challenge on February 1.

Outstanding Web Features:
Both campaigns leverage Web 2.0 tools to promote charitable giving by average Americans who may not think of themselves as philanthropists. Through America's Giving Challenge, participants may champion or donate to a U.S. or international organization via Network for Good or GlobalGiving. To champion a cause, users create a badge — also known as a "suitcase," or miniature Web page — that includes a "Donate now" button. They then e-mail the badge to their friends, family, and online social network. Through the Causes Giving Challenge, Facebook users can donate to any federally designated tax-exempt charity and have their gifts displayed on their profile page. The challenge presents daily awards of $1,000 to the charity with the most donations in a single day and overall awards of $50,000 for the cause with the most unique donors ($25,000 each for organizations with the second and third most donors, and $10,000 for the next ten causes). The Web site lists the daily winners, as well as current and fifty-day leaders for the larger prizes.