Mission:
 To create a national movement to get food and other life essentials to people in need.

Background:
 Building on the success of Bookins.com, a book-trading Web site, the Giving Effect is an online portal designed to make it easy for people to share items they no longer need or want with others in their community. Headquartered in Brooklyn, New York, the site also is designed to make it convenient to donate to a person or group in need and creates stories around each donation that can be shared online to help inspire others to give. Nearly 1,500 causes are included on the site.

Outstanding Web Features:
 Visitors to the site can sign in using Facebook or create a free account. Once logged in, they can browse causes by interest, donation item, and delivery preference (having their donation picked up, dropped off, or sent via postal service) and/or create a profile page for a cause or business. The site also includes information on how to sponsor a giving event, a blog, an FAQ, and links to the organization's profile pages on Facebook and Twitter.