The Foundation to Combat Antisemitism, which New England Patriots owner Robert Kraft established in 2019, has announced a $25 million gift from Kraft and his family to launch a national campaign to fight antisemitism, #StandUpToJewishHate.

The campaign will use a blue square emoji as a unifying symbol of support. The square will appear on 2.4 percent of television and digital screens, billboards, and social feeds to call attention to the disparity between the Jewish population size and the scale of hate the community faces—while Jews make up only 2.4 percent of the American population, they are the victims of 55 percent of religious-based hate crimes, according to 2020 FBI Hate Crimes Statistics. The blue square will appear across NBCUniversal programming as well as the NBA, NHL playoffs, and NFL Draft as well as on social media platforms in partnership with Twitter, TikTok, and YouTube. The campaign will include a series of advertisements that highlight scenarios inspired by real-life antisemitic activity the Jewish community faces.

“The #StandUpToJewishHate campaign is designed to raise awareness for the fight against antisemitism, specifically among non-Jewish audiences, and to help all Americans understand that there is a role for each of us to play in combating a problem that is unfortunately all too prevalent in communities across the country today,” said Kraft. “We must stand up and take action against the rise of all hate, and I hope everyone will post and share the Blue Square to show their support in this fight.”

(Photo credit: Foundation to Combat Antisemitism)