The Center for Environmental Oncology (CEO) at the University of Pittsburgh Cancer Institute has announced a four-year, $1 million grant from the Highmark Foundation, the philanthropic arm of Pittsburgh-based healthcare provider Highmark, to develop a new initiative aimed at reducing environmental health risks in homes, schools, and communities and promote healthy behaviors.

The grant was awarded to the center in recognition of its efforts to address environmental threats to health and to communicate how individuals can limit exposure to those threats. According to Devra Lee Davis, the center's director, the program will take a multifaceted approach to public outreach and education by developing and testing multimedia educational materials and Web-based instructional programs, using interactive technologies such as virtual interviews, and generating print materials and radio and television announcements targeted at specific communities.

"We know that at least two-thirds of all cancers are caused by factors outside the body," said Davis. "The minority community in particular faces a heavy burden from cancer which may reflect avoidable risk factors that are not well recognized. Some of these cancer risks include lifestyle choices, such as smoking and nutrition, but they also include exposures to certain manmade and natural substances. We are extremely grateful to the Highmark Foundation for this grant, which will help us educate residents about sensible ways to avoid these risks and make a positive impact on the well-being of our community."