Anheuser-Busch brand Michelob ULTRA has announced a five-year, $100 million commitment in support of gender equality in sports through greater visibility.

The brand is pledging to achieve gender balance in its ad creative, lifestyle media inventory, talent endorsements, sponsorships, and influencer roster by 2025. In conjunction with the announcement, made on Women's Equality Day, August 26, the company is launching a social media campaign in partnership with WNBPA president 'Nneka Ogwumike, and a leading voice for women athlete representation; CeCe Telfer, the first openly transgender female athlete to win an NCAA title; and basketball analyst, reporter, and former NCAA athlete Andraya Carter.

"Michelob ULTRA is proud to be a longtime partner of female athletes and organizations, and as a leader in both the beer and sports marketing industries, there's so much more we can do to help support equal pay when it comes to women's sports," said Michelob ULTA vice president of marketing Ricardo Marques. "We need to set the example, and the time for equality has always been now. Our commitment demonstrates Michelob ULTRA's core belief that female athletes deserve an equal experience, whether they're on the court, in the newsroom, or on our TV screens."