Nonprofits raised $1.1 billion on Classy giving platform in 2021

Nonprofit giving platform Classy has announced that its customers raised a total of more than $1.1 billion on the platform in 2021.

According to Classy, recurring donations made on the platform totaled $30.8 million last year, an increase of 54.7 percent from $19.9 million in 2020, with more than 569,000 new recurring donors. In 2021, Classy launched a Crypto Giving Fund and Classy Pay with PayPal; the latter has processed $21 million in donations since October.

“The social sector emerged stronger in 2021 as a direct result of resilience, innovation, and a willingness to try something new,” said Classy COO Soraya Alexander. “Nonprofits that stepped outside of traditional donation methods to create donor-first experiences excelled. For example, our customers who adopted Classy Pay with PayPal have seen remarkable results, including a 30 percent increase in donation size compared to credit cards.”

(Photo credit: GettyImages)