Purdue University in West Lafayette, Indiana, has announced a $10 million commitment from alumni Norman (’65, MA ’66, HDR M ’95) and Karen Blake (’65) to establish an ethics center within the Mitchell E. Daniels, Jr. School of Business.

The Blake Family Center for Ethics will provide students with ethics training through strategic opportunities to apply ethics across the school’s curriculum and other studies. Specifically, the gift will fund a director position, curriculum development, a scholars program, monthly forums, and an annual symposium.

Longtime supporters of the university, the Blakes’ previous gifts include support for Purdue Athletics and the Purdue Institute for Cancer Research, the Blake Family Endowed Chair of Strategic Management in the Daniels School of Business, and the Karen and Norm Blake Dean’s Scholar Award Endowment in the College of Liberal Arts. Norman Blake has served as CEO of the U.S. Olympic Committee and was chairman, president, or CEO of several Fortune 500 companies.

“Purdue has played a pivotal role in our lives, and throughout our lives—we met here, and we have children and grandchildren who chose to attend the university—so giving back comes naturally to us,” said Blake. “The most important thing I learned at Purdue, and what helped me succeed in the business world, was that never-give-up attitude that is characteristic of all Boilermakers. We give to Purdue because we want to perpetuate its unique culture and the instrumental role the university can play in the lives of students. We’re honored to be part of the reimagining of the business school, a move that will help propel Purdue to even greater heights in the decades to come.”

(Photo credit: Getty Images/Marsha Williamson Mohr)