The suggestions offered by many fundraising manuals are often not appropriate for smaller nonprofit organizations with their limited financial and personnel resources. Now in its fourth edition, Fund Raising and Marketing in the One-Person Shop has filled a unique niche for the past decade in the how-to-fundraising manual market.

The book's premise is that staffing is limited in the small nonprofit, and there is a need for the support of others in developing and implementing successful strategies for marketing and fundraising. The book is full of creative ideas and field-tested solutions for developing a meaningful fundraising and marketing program.

Critical to a small shop is setting priorities and the ability to recruit others. The first chapter of the book focuses on building a volunteer base, using interns and recruiting board members to implement your program. Always with an eye to cost-effectiveness and savings, the authors detail how to identify potential donors, utilize technology, garner publicity, and acknowledge donors within the restraints of a small budget. Other topics include strategic planning, grantwriting, donor research, online fundraising, and marketing.

There is a great deal covered in 189 pages, so the reader shouldn't expect an in-depth discussion on a topic. However, its conciseness and emphasis on successful case examples —— and actual samples of marketing documents —— make the book both effective and readable. Although the book's cover states that it is for both new and experienced managers, the overview nature of the book makes its more suitable for inexperienced fundraisers or marketing personnel.

Diane L. Hodiak has more than twenty-five years of experience in marketing and public relations. A national trainer, Ms. Hodiak provides instruction for academic and nonprofit institutions. Her other publications include Hidden Assets: Revolutionizing Your Development Program with a Volunteer-Driven Approach and Free Publicity: How To Get It for Free or Next to Nothing. She is co-founder of the Development Resource Center, a company that focuses on techniques to provide substantial benefits for the smaller nonprofit.

Michael Henley has served in the nonprofit sector for more than thirty years. His career includes management and development positions with Little Brothers-Friends of the Elderly, Ronald McDonald House, Junior Achievement and the American Refugee Committee.

For citations to additional literature on this topic, refer to the Literature of the Nonprofit Sector Online, using the subject headings "Fundraising-handbooks, manuals, etc." or Nonprofit organizations-marketing-handbooks, manuals, etc."