JP Morgan Chase has announced a $20 million commitment to L’ATTITUDE Ventures, a $100 million venture fund focused on supporting Latino-owned startups in the United States. 

L’ATTITUDE Ventures aims to support Latino businesses at critical stages of early development, providing them with capital, expertise, and visibility to accelerate growth. The fund also offers coaching, mentoring, and connections to Latino-led businesses to fulfill their potential. A report by Bain & Company found that $1.4 trillion in revenue growth could be unlocked if Latino-owned businesses had the same access and connections to capital as white-owned businesses. 

“Latino-led businesses are critical to the U.S. economy, but they often lack access to capital and resources for growth,” said JPMorgan Chase president and chief operating officer Daniel Pinto. “Our investment in L’ATTITUDE Ventures builds on our firm’s $30 billion racial equity commitment, further extending our support to U.S. Latino entrepreneurs and small businesses.” 

“The U.S. Latino cohort is the most significant growth cohort in the country, while at the same time the most under-capitalized cohort in America,” said L’ATTITUDE Ventures founder Sol Trujillo. “Fueling this important economic engine for our country’s economy has to become a priority, which J.P. Morgan supports and believes in as evidenced by their investment in L’ATTITUDE Ventures.” 

(Photo Credit: Getty Images/gorodenkoff)