The book addresses the challenges cultural institutions face — in addition to the effects of a weak economy and a drop in tourism after September 11 on all nonprofits — of having to justify their mission at a time when human services and disaster relief are deemed more critical, and of combating the misconception that they are elitist institutions with hefty endowments....

Carr, the developer of culturefinder.com, a nationwide arts information Web site, outlines the fundamentals of e-mail marketing and shows how arts organizations can more efficiently and effectively reach supporting patrons online....

Weisman demonstrates in her collection of essays — full of checklists, organizational charts, and worksheets for facilitating and carrying out a successful retreat — that structuring a retreat involves careful attention to detail, from location and cost to matters of space, room setup, timing, seating assignments, meals, and props....

Zack, a certified public accountant and founder of the Nonprofit Resource Center, which works with external auditors of nonprofits, says that the potential damage to a nonprofit's reputation may be harder to reverse than it is for a for-profit organization....

The Foundation Center's Rebecca MacLean reviews Salamon's book, which draws on her personal experience with volunteering and charitable giving while struggling with Maimonides' eight-step continuum of charity — from "Reluctance" (giving begrudgingly) to "Responsibility," which is to give the gift of self-reliance....

Poister, a professor of public administration at Georgia State University in Atlanta, argues that performance measurement should produce objective, relevant information on the effectiveness of a program or organization that can be utilized to improve management, decision-making, and performance —— and increase accountability....

The seventh in an annual series from RWJF recounts the history of and analyzes specific funding initiatives, from the highly regarded Clinical Scholars Program to the less than successful Teaching Nursing Home Program, to allow others engaged in philanthropy to learn from the foundation's experience....

Miller synthesizes his more than thirty-five years of experience as a social worker, long-term care administrator, and professional fundraiser into this concise, accessible guidebook that should be useful to both the novice and veteran fundraiser....

The Foundation Center's Susan Shiroma reviews Hogan's insightful introduction to the research side of fundraising, which covers topics ranging from "Signs of Wealth" and "Research Math" to "Building a Pool of Potential Prospects," "Electronic Screening," and "Prospect Tracking"....

The authors worked with John W. Gardner — noted author, activist, reformer, educational innovator, and president of the Carnegie Corporation of New York from 1955-65 — on the establishment of the Alliance for Regional Stewardship, and much of the book uses Gardner's writings as inspiration....

Robinson shares her expertise and provides an easy-to-read manual for nonprofits seeking to diversify their revenue streams by embarking on the process of either building a membership base from scratch or upgrading an existing membership program....

Burnett's expanded second edition of Relationship Fundraising posits that the traditional approaches to fundraising are not enough to attract and retain present-day donors who expect certain considerations from the organizations they might support....

While marketing may not be a priority for all nonprofit organizations, the author effectively argues that for a nonprofit to succeed, it needs to be market-oriented and, for many nonprofits, that requires a cultural change within the organization.....

Written by two veterans in the fields of nonprofit organization and fundraising, this manual provides specific strategies for organizations to survive times of economic uncertainty by addressing short-term issues and building a strong base for the future....

Grimm fill a void in the literature by bringing together in a unique collection of profiles both well-known and not-so-well known figures in American philanthropy, the latter including Charles Loring Brace, Frederick Harris Goff, and Frederick Douglass Patterson....