The sustainable nonprofit

The sustainable nonprofit column examines critical issues related to nonprofit sustainability through the eyes of nonprofit leaders, practitioners, and consultants. For more information, contact Kyoko Uchida, managing editor, kyoko.uchida@candid.org.

Headshot of Derrick Feldmann, founder of the Millennial Impact Project and lead researcher at Cause & Social Influence.

Social issues compete with ‘THE Priority List’

September 22, 2022 Derrick Feldmann

When nonprofits’ strategies become about how to connect their issues to other “popular” social issues, cautions Feldmann, they're likely creating stumbling blocks for themselves....

Headshot of Derrick Feldmann, founder of the Millennial Impact Project and lead researcher at Cause & Social Influence.

A lesson about those with changeable views on issues

August 24, 2022 Derrick Feldmann

Feldmann highlights the importance of focusing on and communicating effectively to the nearly half of young Americans who are in the “moveable middle” in the gun control debate and may have the most influence....

Headshot of Melissa Rosen, director of strategic engagement and operations at the Jewish Women’s Foundation of New York.

Hybrid events can build community online and in real life

August 3, 2022 Melissa Rosen

The director of strategic engagement and operations at the Jewish Women’s Foundation of New York shares insights on the benefits of a both in-person and virtual hybrid fundraising event and how to make it work....

headshot of Derrick Feldmann, founder of the Millennial Impact Project and lead researcher at Cause & Social Influence

Resetting after social movement setbacks

July 20, 2022 Derrick Feldmann

Social movement leaders should view any setback as a prime opportunity to take stock and reset in certain areas to strengthen community, writes Feldmann....

Writing a grant proposal for a community-based audience

Writing a grant proposal for a community-based audience

June 27, 2022 Allison Jones

Shirk shares tips for writing a grant proposal for a diverse, community-based audience who may know nothing about your organization or project. The answer is in the six Cs of communication–clarity, cohesiveness, completeness, conciseness, concreteness, and context.....

Do you have a ‘winning’ narrative?

Do you have a ‘winning’ narrative?

June 16, 2022 Derrick Feldmann

You win only when the public adopts your narrative as the cultural norm for a given issue—and changes their behaviors to reflect that shift, writes Feldmann, and you need to know whether your narrative has inspired the public to change viewpoints....

Five data-driven strategies to grow monthly donors

Five data-driven strategies to grow monthly donors

May 24, 2022 James Werner

The executive vice president of institutional advancement at Affinaquest outlines strategies for cultivating, nurturing, and growing monthly sustaining donors, a donor segment that has become one of the most reliable income sources for nonprofit and higher education advancement organizations....

Needy or worthy? Transitioning from transactional to transformational fundraising

Needy or worthy? Transitioning from transactional to transformational fundraising

May 13, 2022 Stephen Jennings

With transformational or innovation-based fundraising, we’re asking donors to support an idea rather than purchase an item, writes the senior vice president and chief external affairs officer of Rady Children’s Hospital-San Diego and executive director of Rady Children’s Hospital Foundation....

Trends in high-net-worth donor considerations

Trends in high-net-worth donor considerations

May 9, 2022 Tim McCarthy

The managing director of business development at Whittier Trust argues that donors want to know how in depth a nonprofit has considered environmental, social, and governance (ESG) factors within its own organization and operations and that, when a principal gift is up for reevaluation or when soliciting new leads, fundraisers should consider the younger generations of the family as well....

A new journey in changing knowledge, attitudes, and behaviors

A new journey in changing knowledge, attitudes, and behaviors

April 14, 2022 Derrick Feldmann

Feldmann outlines what a social issue support journey may look like today, which calls for creating a series of consistent, subtle, approachable, and informative content that educates audiences over a period of time to increase knowledge and change attitudes....

Social media must-haves for nonprofits

Social media must-haves for nonprofits

March 29, 2022 Steve Greanias

The general manager of fundraising solutions at GiveSmart offers basic advice on what a nonprofit should and should not do to connect with existing supporters while also drawing in new donors and volunteers....

2021: When moments come and go

2021: When moments come and go

January 24, 2022 Derrick Feldmann

Feldmann shares findings from Cause & Social Influence's latest report, Influencing Young Americans to Act: 2021 Year in Review, about major trends seen in 2021 on the social issues, movements, and causes sparking interest in young Americans....