The sustainable nonprofit
The sustainable nonprofit column examines critical issues related to nonprofit sustainability through the eyes of nonprofit leaders, practitioners, and consultants. For more information, contact Kyoko Uchida, managing editor, kyoko.uchida@candid.org.
Social issues compete with ‘THE Priority List’
September 22, 2022When nonprofits’ strategies become about how to connect their issues to other “popular” social issues, cautions Feldmann, they're likely creating stumbling blocks for themselves....
A lesson about those with changeable views on issues
August 24, 2022Feldmann highlights the importance of focusing on and communicating effectively to the nearly half of young Americans who are in the “moveable middle” in the gun control debate and may have the most influence....
The next generation of food bank leadership: Ideas to fuel recruitment and retention strategies
August 17, 2022The president and CEO of Second Harvest Food Bank of Central Florida and a partner and U.S. nonprofit lead at executive search firm Bridge Partners outline the challenges food banks are facing both from the outside and the inside and the three core attributes to look for in a successful food bank leader....
Hybrid events can build community online and in real life
August 3, 2022The director of strategic engagement and operations at the Jewish Women’s Foundation of New York shares insights on the benefits of a both in-person and virtual hybrid fundraising event and how to make it work....
Resetting after social movement setbacks
July 20, 2022Social movement leaders should view any setback as a prime opportunity to take stock and reset in certain areas to strengthen community, writes Feldmann....
Writing a grant proposal for a community-based audience
June 27, 2022Shirk shares tips for writing a grant proposal for a diverse, community-based audience who may know nothing about your organization or project. The answer is in the six Cs of communication–clarity, cohesiveness, completeness, conciseness, concreteness, and context.....
Do you have a ‘winning’ narrative?
June 16, 2022You win only when the public adopts your narrative as the cultural norm for a given issue—and changes their behaviors to reflect that shift, writes Feldmann, and you need to know whether your narrative has inspired the public to change viewpoints....
Five data-driven strategies to grow monthly donors
May 24, 2022The executive vice president of institutional advancement at Affinaquest outlines strategies for cultivating, nurturing, and growing monthly sustaining donors, a donor segment that has become one of the most reliable income sources for nonprofit and higher education advancement organizations....
Not every consumer wants you to address social issues (or at least they don’t act that way)
May 17, 2022Consumers do have high expectations for companies to stand up and actively support issues, but not every consumer is acting with their wallet to drive home those expectations, Feldmann explains; the challenge is to hear, engage, and support all consumer segments....
Needy or worthy? Transitioning from transactional to transformational fundraising
May 13, 2022With transformational or innovation-based fundraising, we’re asking donors to support an idea rather than purchase an item, writes the senior vice president and chief external affairs officer of Rady Children’s Hospital-San Diego and executive director of Rady Children’s Hospital Foundation....
Trends in high-net-worth donor considerations
May 9, 2022The managing director of business development at Whittier Trust argues that donors want to know how in depth a nonprofit has considered environmental, social, and governance (ESG) factors within its own organization and operations and that, when a principal gift is up for reevaluation or when soliciting new leads, fundraisers should consider the younger generations of the family as well....
Change for good: How foundations can increase impact through operational improvements
April 22, 2022The founder and president of Innovation Process Design highlights findings from a survey of community foundations about improving operations and outlines three steps to increasing impact by streamlining operations processes....
A new journey in changing knowledge, attitudes, and behaviors
April 14, 2022Feldmann outlines what a social issue support journey may look like today, which calls for creating a series of consistent, subtle, approachable, and informative content that educates audiences over a period of time to increase knowledge and change attitudes....
Social media must-haves for nonprofits
March 29, 2022The general manager of fundraising solutions at GiveSmart offers basic advice on what a nonprofit should and should not do to connect with existing supporters while also drawing in new donors and volunteers....
Moving beyond the institution: The ongoing challenge of nonprofit marketing
March 11, 2022Feldmann calls for a shift from the “if you give more, you get more” mentality that dominates nonprofit strategies (implicitly or explicitly) to a mentality of “everyone in a movement has value and what they bring to the table is valuable”....
How to turn the ‘Great Resignation’ into the ‘Great Attraction’
March 4, 2022The vice president of client engagement at Traction on Demand argues that nonprofits are well positioned to attract, develop, and retain talent if they can rethink the traditional workplace....
2021: When moments come and go
January 24, 2022Feldmann shares findings from Cause & Social Influence's latest report, Influencing Young Americans to Act: 2021 Year in Review, about major trends seen in 2021 on the social issues, movements, and causes sparking interest in young Americans....
Talking about outcomes, not outputs: How nonprofits can shift donors’ mindsets on funding
December 8, 2021Wildstein writes that communicating effectively about a nonprofit’s impact, rather than output, can help give a donor an incentive to add $2 to help cover an organization’s administrative costs....
